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Marketing Communications: E-Blasts and Campaigns
Date: October 19, 2011
Location: Online
Time: 3:00pm ADT/2:00pm EDT/1:00pm CDT/12:00pm MDT/11:00am PDT
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Keeping track of various sales activities and client communications while generating new business can be a full-time job.
In this workshop, we’ll cover various tools in the Marketing application that will streamline this process and allow for better tracking of all efforts related to target marketing.
- E-blasts: how to build an e-blast, methods of sending e-blasts, reloading names already saved, monitoring & tracking responses
- Action Batches: what are action batches, why are they useful, how to create an action batch, following up on actions
- Creating and managing sales campaigns: how to create a campaign, enter responses, and conduct follow-up activities.
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