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Even with a multitude conferences and events coming and going throughout the summer, there are typically still a handful of empty rooms and empty beds on most days.  For those campuses who have apartment or suite-style accommodation, the empty-bed factor could be even greater, as those room types are typically saved for adult conference groups.

Turn those empty beds into extra revenue by offering casual visitor accommodation and turn your campus into a B&B.  You have the bed space and you likely have meals being served already, so why not combine the room with a breakfast buffet in your dining hall for one flat price?

The logical reaction is to dismiss the idea because of the tax implications.  Your best first step is to investigate UBIT.  Learn what it is, how it would affect you and how your campus would go about managing it.  Your second step should be to contact some campuses who have already taken this leap.  You will likely discover that most find the benefits of the extra revenue far outweigh the price and process of paying the tax.