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The Forum, scheduled for February 8-9, 2011 will be attended by conferencing and student housing professionals from across the UK and Ireland.  Norma’s keynote address will discuss strategies for overcoming the challenges of communication with customers and internal departments. 

Norma explained, “in today's electronic, email age we are so driven by our ‘gadgets’ that we forget the real value of taking a moment to connect face to face with clients and failing to do so could undermine our client base by forgetting who they are.”

Norma believes communication plays an integral part of what conference professionals do in both their work and personal lives, and if done effectively, it can be the end result of increased business. 

“Impersonal communication can result in too many mixed messages that could and do come through emails.  We rely on non verbal cues we receive from people to help guide us to our "next step" in the communication process,” she added.